So everyone is throwing around this term “responsive web design”, what does it even mean? Why is it so important? Your site looks exactly like it does on a PC when you look at it on your smartphone or tablet, isn’t that a good thing? I mean, that’s why you had it designed that way right? I mean, when Apple first came out with the iPhone they boasted that it was the “real internet” not “watered down” right? So what the heck, why should I change it now?

On April 21 Google had changed the SEO playing field by favoring sites that are mobile friendly, whether that involves a mobile redirect design or a fully responsive design.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. – Google

You can use Google’s free Mobile-Friendly Test to see if your site is ready.

Since the iPhone was first released back on June 29, 2007 the way we use the internet has changed drastically. 80% of users are now “favoring” smartphones or tablets to access the internet, because the phone or tablet is always on hand. We need to cater to this audience, make sites easier to use and more attractive for the smaller screen. So it’s not just about the page rank in Google (while that is a major factor) it’s about having the user be comfortable and want to stay on your site. This is where responsive design comes in.

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

I build all our sites to be 100% responsive to begin with, so you don’t have to worry. You will gain all the benefits of SEO, and your customers will be able to use your site with ease.

If you have any questions about responsive design, or you would like to hear more about what I can do for you, please head over to my contact page and reach out.

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