WEB DESIGN & MARKETING SERVICES

Web Design

Business websites are arguably the most important form of advertising you need online. With the new Google “rules” a website design that is mobile ready is no longer just a luxury, it’s a need.

We offer fully responsive custom website design. This means that no matter what screen your customers are viewing your site on, it will look beautiful. Having a site that can be found means nothing if it is hard to navigate or customers are put off by a poorly designed site. We aren’t just developers here, we are artists. We create sites that are visually appealing, and easy to navigate.

Maybe you’re thinking about having your first one made, or you just need a new better one. In any case you should know at least some of the basics about web design.

First of all, let’s face it the website is the core of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your

website and the main purpose of the website is turning these visitors into customers. In marketing terms this is called conversion. A bad website will basically cause you to waste money on other marketing methods because you don’t need more visitors if you can’t turn them into customers. So the better your website is, the more visitors are converted into your customers. And it doesn’t really matter whether you sell consumer products online, provide local services, or build houses.

Many people in the industry call themselves web designers but they really are just a bunch of geeks with some basic coding knowledge. Of course, without much planning they will quickly create a website for you with lots of information, photos, & contacts. But the question is, is that the way to turn the visitors into your customers, is that what you need? The answer is simple… NO! What you have to do is look for someone serious about web design.

Well that’s where we come in this is how we make websites by following this 7 phase web design process.

PHASE ONE: ANALYSIS

The first step is always about information gathering, identifying things like the website purpose, goals, and target audience.

PHASE TWO: PLANNING

A plan includes a definition of the site map structure and technologies that we’re about to use.

PHASE THREE: DESIGN

Not only do we focus on wireframe models and the visual style in this stage, but also on the usability of the user interface for the best possible user experience.

PHASE FOUR: CONTENT

Avery important part of the process is choosing the right text, photos, or videos all optimized not only for your visitors but also for search engines.

PHASE FIVE: DEVELOPMENT

Here, we actually create the website using the hypertext markup language and cascading style sheets with some help from databases and other technologies as well. If needed, our websites can be made accessible to mobile devices to

PHASE SIX: TESTING

We test all the technical features like coding, scripts, compatibility with major browsers, but we also ask ourselves if the website really fulfills its purpose.

PHASE SEVEN: DEPLOYMENT

After we launched the site, our job is definitely not done yet we always monitor what’s happening after the start, enabling us to fix any possible deficiencies. If you want we can also manage the future maintenance and updates for you.

As you have just seen, web design is a very complex process but we believe this is how websites should be done and our customers agree.

Marketing

Our team will create a full Marketing Plan, from start to finish. Essential Shift Marketing will do everything to help you reach your short and long term goals.

You tell us what your goals are, and we will help accomplish them. We will customize a marketing plan to work within your budget, and help to obtain the highest return on investment.

There are so many facets to social media setup and management. Is your Facebook page feeding to Twitter? Is your business registered on Google local? Did you forget about Bing and Yahoo? What is the best way to use Hashtags on Twitter? Are you using Hootsuite correctly?

This is just the tip of the iceberg, and all of this can be intimidating. However, not diving into social media and maintaining a presence there can not only cause you to miss out on tons of exposure and interaction from your fans, but could actually negatively affect your reputation. How many of your favorite artists have a Facebook page that hasn’t been updated in a month? How many popular new movies are released with no talk of them on Twitter? You have to have a professional presence, and update your fans frequently….but who has the time?

No more excuses. Essential Shift Marketing can take all the stress away. Let us setup your missing profiles, enhance the ones you currently have, and post on a schedule determined by YOUR budget. We can customize a setup, enhancement and posting package specific to you. We can also assist with the creation and management of ad campaigns within all of the social media outlets for brand awareness. You can never start too soon, and you are only missing out by delaying any longer. Contact us today and increase your audience engagement and interest immediately.

SEO – Search Engine Optimization

Whether you are a large business owner or you are a small startup, you will need a great website that people will not only find, but they will want to stay. All of our websites are designed and developed with both you and your customers in mind. Your site will be fully optimized to maximize search engine visibility and help improve your page rank.

Print Design

From business cards to postcards and brochures, having a physical, hands-on representation of the services you offer is important for customers. You need something that stands out and catches the attention of both your existing and your potential clients.

All items will be printed by industry professionals.

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